Tag Archives: titanic

Kadais (Part 4): That sinking feeling

There’s this tiny food stall on a by lane of R.A. Puram, off C.P. Ramaswamy Road, that sells noodles and biriyani and the like. I’ve never paid it much attention until recently, when my brother pointed out its signboard to me. It said: ‘Titanic Fast Food’.

Given that the fact that the stall is about the size of the cardboard box my refrigerator came in, that title is a tad incongruous. Ironic, even. But, I told my brother, good for the guy. He might be small, but he dreams big. Real big. He might be a roadside vendor, but his aspirations are palatial. Nothing wrong with the owner of a cardboard box wanting to be a Titan, you know? It’s praiseworthy. Motivational, almost. I was almost giving myself goosebumps at this point. Then my brother told me to look at the sign again.

Here, I even remembered to take a picture for once, so you can see it too:

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See that, on the left side of the signboard? Right beside the picture of the chicken rice? Yes, that’s an image of the Titanic. The ship. And yes, it’s sinking. Like, tilted-at-45-degrees-and-heading-for-the-ocean-floor sinking. If this were the movie, it would be the point at which Rose is on the raft and Jack is freezing his skinny butt off in the water and Leo fangirls everywhere are shedding copious tears.

Not, you’d admit, the most appetising image. Not particularly motivational either. Because now we’ve gone from Titanic Fast Food, the grand, imposing, colossal seller of roadside biriyani, to Titanic Fast Food, the roadside seller of biriyani who is doomed to sink without a trace.

I found myself coming back to that question I ask so often in this Kadais series of blogs: What was he thinking?? Why would you want to equate your business with catastrophe? Why would you want to give your customers a sinking feeling before they even begin to eat?

I mean, I’d understand if he’d used a picture of the Titanic as it was when it first sailed… majestic, a feat of human ingenuity and engineering. Yes, it did eventually sink, but it was pretty awesomesauce to start with. But why, why would you want to show it mid-tragedy, semi-sunk?

Unlike all those previous times, I’ve got nothing. Zilch. I have no explanations of the possible thought process behind the name. Except for one thing — he did get my attention. I may not ever actually eat his waterlogged biriyani, but I certainly won’t forget this roadside vendor who, apparently, adds a dash of disaster to dinner.

May his (food) cart go on and on…

 

 

 

 

 

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Filed under Humour, Kadais, Madras, Series, Uncategorized