So, I’ve been meaning to write about this shop on P. S. Sivasamy Salai in Mylapore for simply ages. Every time I pass its signboards — there’s one above the entrance and another larger one to the side, on the pavement, so you just can’t miss it — I’m floored by the remarkable honesty on display. This is what you call keeping it real. This is what you call not making false promises. This, folks, is the face of integrity.
A tailoring and clothing shop called “Hit or Miss Boutique”.
The first time I saw it, I was sure I’d seen wrong. I must have passed by too fast. Not read it right. The second time, I stopped and made sure to read it carefully. No mistake. I’d gotten it right. After that, every time I went that way, I’d make it a point to look for it, and revel in its weirdness. Over time, it’s become one of my favourite Chennai shop signs, up there with ‘Hotel Runs’ (which delivers nowadays, in case you were wondering).
“Hit or Miss”. Why? Why would you name your tailoring shop that? What earthly reason could there be to choose that name of all the possible names in the world? I’ve really given it some thought, and I’ve finally come to the decision that there could be no reason other than the desire to be totally and completely upfront. Really, he’s just saying — before you even enter the door — what every woman who has ever gone to a tailor to get her clothes stitched already knows. The process is inevitably a toss-up. Of the three dresses you give for stitching, one will turn out to be unwearably, irreparably bad, one can maybe be salvaged and one will be reasonably wearable. It doesn’t matter whether you give a sample or give your measurements, it doesn’t matter how many times before the same tailor has stitched similar sari blouses or salwar kameezs for you, the result is the same. Any woman going to a tailor mentally writes at least a couple of the outfits even before stitching begins. You just hope the ones that get utterly ruined aren’t the ones you really, really loved.
So, “Hit or Miss Boutique” is just telling it like it is. No false advertising here. He’s telling you, “Look lady, you’re gonna win some, you’re gonna lose some. That’s the name of the game. Take it or leave it.” It’s refreshing, really. Good on you, Mr. Hit or Miss, for putting the truth out there. No pretenses. Wouldn’t it be wonderful if more commercial establishments followed this policy of honesty? The glitzy designer store could call itself “Le Rip Off”, the auto mechanic could call himself “No Idea Repair Works”, the private clinic could be “More Expensive Tests Hospital” and so on.
I applaud you, sir, and the next time I want to get something stitched with an uncertain outcome, you’ll be my first choice.