“I Have a Dream”, Rashmi Bansal’s third book in her series on Indian entrepreneurs, is her most idealistic one so far. “In fact, there was some apprehension that it might not do as well as the other two, since it wasn’t about people making money or being successful in the conventional sense,” says Rashmi, who was recently in town to launch the book at Landmark, Citi Centre. “But the stories are so inspiring, and each one so unique, that I was sure readers would respond to it.”
The book tells the stories of 20 ‘social entrepreneurs’, idealists who aren’t driven by the bottom dollar, but have started NGOs for social change, led movements for the greater good, or dedicated their lives to the service of others.
“Working on this was a different experience altogether,” says the journalist, blogger, motivational speaker and entrepreneur, who is co-founder and editor of Just Another Magazine (JAM). “Many of the people I featured were quite reluctant to even give me an interview, insisting the credit belonged to their entire team.”
Her personal favourite is Bindeshwar Pathak, founder of Sulabh International (an organisation that works for clean toilets and the rightful place in society for those who once cleaned them). “When you see someone who has devoted 40 to 45 years of his life to create a revolution in a particular area of society, it really touches you,” she says. “He was just another person like you or me, who was floundering and trying to find his way, but when the opportunity came to make a difference, he made a commitment to it.”
Rashmi’s own foray into writing on entrepreneurship happened almost by accident, when she was approached by her alma mater IIM-A to do a project on MBAs who’ve chosen to turn entrepreneur. “The book wasn’t even meant to be published,” she recalls. “They had just planned to make about 100 copies to distribute internally.”
But, it did end up being published — as “Stay Hungry Stay Foolish” (2008) — and became an unexpected success. “A number of people wrote into us saying it had either given them the courage to begin their own businesses, or the motivation to keep going through rough times,” she says.
This was followed by the equally well-received “Connect the Dots” (on non-MBA entrepreneurs), and it was obvious that Rashmi had struck a chord. “There’s a wave of entrepreneurship in India today, and perhaps people needed new role models,” she says. “Earlier, our only models were foreign successes such as Bill Gates, or a Tata or a Birla. But, when you read about 20 regular people who’ve made successes of themselves, people with backgrounds similar to yours, it’s easier to relate to.”
Times have changed since Rashmi turned entrepreneur back in 1995, when she started JAM along with friends. “We just felt there was a need for a youth magazine and got charged up,” she says, adding with a laugh, “We started in one room, with Rs. 50,000, which we used to buy one computer — we didn’t even know the words ‘entrepreneur’ or ‘venture capitalists’ then!”
But, her experiences have helped her speak to the youth of the country today — through her blog ‘Youth Curry’, her seminars, and, of course, through her books. “I didn’t plot or plan any of this; I’ve just been lucky that all my experiences have culminated in what I do today,” she smiles.